Kelly Sampson
Blairsville, GA (USA)
Role(s):
Founder/Owner/Principal
Beads Bags and Beyond
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Startup
Location:
Blairsville
Industry:
Other
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
Beads Bags and Beyond offers a wide variety of beading supplies, stringing materials, tools, findings, beading kits, hand-crafted jewelry, women's clothing, purses, specialty soaps, candles, as well as, classes, parties, and events.
We have been in business for three years. Since 2010, our sales have increased by 50%. In the last year we have integrated email blasts with Facebook and our website. This has increased sales by 20% and has raised customer participation in classes and events by 50%. Customer particiption has primarly been through a monthly beading group.
Future goals include; expanding our website and online store, creating community based beading events at local venues, increasing advertising, extending sales of kits to a monthly beading club, hosting home parties, boosting posts on Facebook, and promoting our new rewards program through an email special offer.