Keith Bennett
Aurora, CO (USA)
Role(s):
RVPods
Find More Startups
Startup
Location:
Aurora
Industry:
Recreation
Year Founded:
2007
Number Employees:
INVALID
Description:
-Confidential-
“First there were I-Pods, which lead to Podcasts- Now there are RVPods”
Situation Analysis
Part 1
As the baby boomers ready for retirement it is widely speculated that the numbers of RVers will increase in the coming years. This fact coupled with many middle-aged families turning to RVing also point to a significant increase in this industry segment. The demographics of the RV community are excellent and many firms seek this demographic group. Because of the ability to have accumulated significant assets and have disposable income, this group is a target for many sales and marketing campaigns.
RVers often will use private RV parks and the average number of overnight stays is several nights and in many cases can be measured in months. There is a segment of RVer