Katherine Borden
NJ, NY (USA)
Role(s):
Founder/Owner/Principal
Hot Yoga
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Startup
Location:
NY
Industry:
Sports/Recreation
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"S" Corporation
Description:
Hot Yoga Inc. will be the industry leader in being the first and only upscale, state-of-the-art yoga studio that provides current trends of yoga classes. (i.e. hot yoga, aerial, ballet, prenatal, mommy and me, teen, and senior)
The goal is to provide the best customer experience and ambiance, while expanding rapidly through franchising. The underlining effect of the goal is to help resolve the obesity and diabetes epidemic in America.
Hot Yoga Inc. will stand out from the rest of the competition because of the strategic and marketing plan that will be implemented.