Karl Michael Itona
Marikina City (PHL)
Role(s):
Founder/Owner/Principal
CASAMA PH
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Startup
Location:
Marikina City
Industry:
Technology/Web
Year Founded:
2025
Number Employees:
10-50 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
CASAMA is an on‑demand services marketplace connecting Filipino households with trusted providers for everyday needs. We generate revenue through booking fees and provider subscriptions, creating recurring streams. The Philippine services market is growing at 15–20% annually, and our model projects capturing 2–3% of Metro Manila within 18 months, driving 30–40% year‑on‑year revenue growth. Built for scalability, CASAMA can expand seamlessly from district pilots to nationwide adoption, with additional enterprise SaaS/PaaS modules for government and emergency services.