Karen Judge
San Francisco, CA (USA)
Role(s):
Founder/Owner/Principal
Toute la Nuit Loungewear
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Startup
Location:
San Francisco
Industry:
Apparel
Year Founded:
2008
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
Inspired by a need for feminine, romantic, and sophisticated loungewear options, Karen Judge created Toute la Nuit Loungewear to give women something exciting for "private time," in which they could also answer the door when the postman rings. 'Bed to breakfast' is what the collection has been called. As a consumer, Karen searched for loungewear in luxurious fabrics that were neither overtly sexy but not grandmotherly either. That "something-in-between" was disappointingly elusive and convinced her to fill the niche.
Toute la Nuit launched its first collection at CurveExpo, the intimate apparel industry's tradeshow in 2008. The collection, while the new kid on the block, received favorable feedback from retail buyers and the brand has been growing ever since, with 100% growth in revenues each year. Toute la Nuit Loungewear is carried by hi-end lingerie boutiques nationally and internationally and by the large specialty retailer Anthropologie.