Karen Blackwell
Chicago, IL (USA)
Role(s):
Founder/Owner/Principal
Bra Envy
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Startup
Location:
Chicago
Industry:
Retail/Clothing
Year Founded:
2009
Number Employees:
1-10 people
Description:
bra envy is the concept for a high quality, fashion conscious bra and lingerie boutique unlike any other specialty bra and lingerie retail store in the Chicago Metropolitan Area. bra envy differentiates itself from other retail stores through superior customer service, largest selection of sizes and styles within the Chicago Metropolitan Area, custom fitting rooms and technology. bra envy will provide this differentiation through consumer education, expert fittings, and uplifting events.
bra envy will carry high end brands and sizes that are hard to find within the Chicago Metropolitan Area. While the primary target market for bra envy will not find her size in Victoria’s Secret or other major department stores, bra envy will re-educate the female customer about right fit of her lingerie. Customer education will take place online, in the store, and through print materials. Additionally, bra envy will utilize computer technology to allow for viewings of the most updated news and editorials on bra fittings.