karen albert

malibu, CA (USA)
Role(s):
Founder/Owner/Principal

Healthymouth LLC

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Location: malibu
Industry: Manufacturing
Year Founded: 2008
Number Employees: 1-10 people
Description: Healthymouth LLC, a company dedicated to educating pet owners, partnering with the veterinary community and providing effective, safe and easy to use home dental care solutions, has introduced the first in its family of dental products: dog::ESSENTIAL and cat::ESSENTIAL healthymouth,™ "dental care that pets drink." Healthymouth™ is a 100% natural, patented dental care formula with organic actives, clinically proven and vet recommended, to reduce plaque by a remarkable eighty percent without chemicals. Healthymouth,™ which is delivered pre-dosed in an innovative, easy to use, single unit capsules is simply added to the pet's drinking water bowl every day and replaces all regular water consumption. Only four months after its launch, healthymouth™ is the first dental rinse EVER to be awarded the coveted Veterinary Oral Health Council (VOHC) Seal of Acceptance for its effectiveness in reducing plaque. Pet's mouths' are exactly like our own mouths which has been a little known fact. Healthymouth LLC is the first company to generate awareness that oral pet health is not a pampering issue. It is a critical health issue and the number one problem seen by (URL removed) health condition of animals' mouths are the gateway to their overall health and longevity. Providing daily oral care by owners can help extend their pet's life up to 5 years. There is no other home dental care product on the market that has been proven as effective, safe and easy to use for consumers to use as healthymouth. Dr. Jean Dodds, President of HEMOPET, renowned vet and scientist supervised the two, independent clinical and now serves on the advisory board. Dr. Brett Beckman, President of the American Veterinary Dental Society, has endorsed the product, now serves as healthymouth's spokesperson and also sits on the advisory board. Healthymouth has significant barriers to competition including worldwide intellectual property assets, clinical trial data, brand recognition, first to market and most significantly, the Veterinary Oral Health Council (VOHC) Seal of Acceptance which is what the American Dental Association (ADA) Seal means to human dental care products thus giving this consumer products company the kind of valuable, tangible asset usually owned by a technology company. Companies who have received this seal include Mars, Purina, Hills, Hartz and Nestle. Please visit (URL removed) to see the full list of companies who have received this seal Healthymouth in only a short time has received hundreds of, unsolicited owner testimonials regarding product results mirroring clinical findings and through only word of mouth the sales base continues to grow. Healthymouth has also launched the first national auto-ship home delivery program, healthymouth@home and in the process amassing a database of the most active-spending dog and cat owners in the country Please visit (URL removed) for more details. Healthymouth has an aggressive national and internal growth and exit strategy. This is a $100M market with extremely healthy margins and low overhead. My background includes more than 20 years of international experience in new product innovation, formulations and packaging including the launching of the Cerme de la Mer brand for Estee Lauder which is now a $100M business, and Head of New Product Innovation for Rexam PLC, in Paris, one of the top 5 consumer packaging companies in the world. I started my professional career as an attorney at Skadden, Arps in NYC. For my complete bio please see (URL removed) I have spent the last four years taking this from idea to revenue -- working full time on the development, launch and execution of this business and have invested over $800K of my own savings. I am a passionate, out-of-the box-thinker with an eye on the bottom line, but with that other eye always on taking care of my customer and their 4-legged best friend, as healthymouth was invented to take care of my own pet who almost died from dental disease four years ago. Healthymouth LLC seeks additional funding for marketing, inventory, new product development, key hiring to expand business rapidly, (nationally and in Canada), increase brand recognition,(advertising) and to maintain leadership position.