Kara Kenney

New York, NY (USA)
Role(s):
VP/SVP/Dept Head

RMK Apparel Group

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Location: New York
Industry: Manufacturing
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: Executive Summary RMK Apparel Group is a unique and innovative apparel company that incorporates proprietary, eco-friendly technology into its products. RMK’s Perfect Dry technology is a blue-label chemical process, that is: • Natural • Water Resistant • Breathable • Odor Resistant • Stain Resistant • Fights fatigue – maintains our normal body temperature range for best performance • Reduces harmful effects of UV radiation • Easy and economical to clean • Ecologically safe RMK’s Perfect Dry is a treatment to the actual weave of the fabric itself, transforming any natural fiber, giving it synthetic properties such as water resistance stain resistance, odor resistance, UV protective, and fade resistance. “The best thing one can do when it’s raining is to let it rain.” - Henry Wadsworth Longfellow Unlike competitor’s surface treatments that provide similar properties but fade in effectiveness with each wash, Perfect Dry is inherent to the actual fiber of the natural fabric, lasting the lifetime of the garment itself without losing effectiveness. Fabric characteristics are unchanged to touch and feel. RMK Apparel Group, founded by seasoned executives in the industry, will quickly be recognized as a leader in the apparel and textile worlds, positioning themselves as the go-to source for proprietary textiles and superior manufacturing of goods. The RMK Apparel Group operates several solid business verticals: RMK Textiles: RMK Textiles holds the license for the Perfect Dry fabric application of the RMK Apparel Group. RMK’s exclusive rights to the formula and fabric applications for over 30 apparel categories strengthens our vertical revenue stream, creating countless licensing and manufacturing opportunities. Revenue streams of RMK Textiles include all fabric production used in the manufacturing of the 30 apparel categories. RMK Apparel: RMK Apparel Group is the apparel licensing and manufacturing division. The apparel group manages the development, designs and sourcing of key item ready-to-wear apparel encompassing the Perfect Dry Technology. Revenue streams include but are not limited to: • Licensing of Team and active apparel lines (i.e.: international soccer leagues, national sports leagues, cheer, HS sports, Olympic brands...) • Branded Active wear line (Enovo) • Branded key item apparel (i.e.: men’s woven dress shirts, golf shirts, khaki pants, linen slacks...) • Direct mail , Internet and catalog vendors ( private label production) Addressable Markets RMK Apparel Group Licensing: We have exclusive rights to 30 categories through license agreement with PerfectDry. Classifications: • Men’s o Knits  Tops – Light, Medium, Heavyweight  Bottoms  Outerwear – Active o Wovens  Tops  Bottoms  Outerwear – Active, Light, Medium • Women’s o Knits  Tops – Light, Medium, Heavyweight  Bottoms  Outerwear – Active o Wovens  Tops  Dresses  Bottoms  Outerwear – Active, Light, Medium • Youth o Knits  Tops – Light, Medium, Heavyweight  Bottoms  Outerwear – Active o Wovens  Tops  Bottoms  Outerwear – Active, Light, Medium Targeted Demographics: The RMK Apparel Group will market on two levels: B2B and B2C. RMK Textiles will market strictly on a B2B platform to build brand recognition and appreciation of the division’s core competencies in sourcing, manufacturing and the opportunity to license the use of RMK’s proprietary PerfectDry technology. RMK Apparel will market on both B2B and B2C platforms. RMK Apparel shall target the B2B platform focusing on: • Team and Organization/Associations for licensing opportunities • Key Specialty and Mid to Top Tier Retailers for branded key item apparel sales • Key Specialty and Mid to Top Tier Retailers for branded active wear line sales • Key Specialty and Mid to Top Retailer for Private Label manufacturing • Key Direct mail, Internet and catalog vendors for Private Label manufacturing RMK Apparel shall target the B2C platform focusing specific demographic segments: Male: 18 to 45 years of age Female: 20 to 45 years of age Branded Men’s and Women’s Active wear Collections: Enovo The RMK Apparel Group will launch its “Enovo” brand in spring 2012. “E” for eco-friendly, “Novo” from the Latin word for alter or change, the Enovo brand stands for superior natural, sustainable and recycled fabrics enhanced with Perfect Dry technology. The collection is designed and manufactured with high quality and performance in mind. Enovo will feature contemporary men’s, women’s and youth active and athletically inspired collections designed with form and function in mind. The collection is sophisticated in styling and the proprietary technology of RMK’s Perfect Dry will be the cornerstone of the brand. Consumers will appreciate the comfort and styling of the Enovo collection, combined with the wearable technology of PerfectDry. RMK’s Perfect Dry technology prevents the absorption of moisture inside or outside of the fabric, allowing the fabric to be more breathable and actually assist athletes to maintaining a more consistent core body temperature of 98.6 degrees. This helps to maximize both comfort and athletic performance. No other active wear or performance wear can even come close to RMK’s Perfect Dry Technology. The initial Enovo collections from RMK Apparel will offer a targeted selection of Women’s active and lifestyle apparel ranging from athletic layering pieces, yoga wear and casual active wear. The Men’s collection will offer a slightly broader collection including basic performance pieces that are complemented with fashion forward lifestyle items. Superior styling, comfort and quality of the Enovo collection will position the brand as a front runner in the Active wear category. Advanced technology, better performance, and a positive sustainable messaging will be the differentiating mark. Additional Factors: When approaching the Enovo women’s collection line, RMK closely reference the present market trends. One notable trend: lifestyle gear is moving more into main stream fashion, leaving suits and even jeans to be replaced with the adaptable yoga pant and leggings. The women’s’ active wear, sportswear, and casualwear industries are thriving. In developing the Men’s lines, RMK has positioned the brand to appeal to the 18 to 45 year old male. Emphasis has been placed on form and functionality of the garment. Cleaner lines and detailed garment construction help form a collection that holds broader demographic appeal within consumers. While there is no shortage in the collection’s style, the look is one that is fresh and contemporary without becoming too trendy. RMK will also develop the Enovo Youth collection for fall 2013. In recently released industry research conducted in Europe, Asia and North America, retail trends have determined a dramatic interest and demand for boy’s active wear. Retail studies and trend reports conducted in Q4 2010, showed a significant demand for boy’s performance and boy’s active wear within all major consumer markets, while fulfillment of these consumers trends have only been met by a few key completive brands with very limited selection. Retail buyers have reported superior movement in boy’s active wear while other categories have remained steady if not inferior in retail performance. RMK TEAM Licensing Opportunities: RMK will build upon both the industry and the consumer interest and success of RMK’s Perfect Dry Technology to market additional TEAM licensing opportunities. Early entry into the marketplace through strategic sampling and limited manufacturing runs scheduled for fall 2011. Through RMK’s strategic alliances with established sporting associations, college media groups, and high school coach associations, RMK Apparel will aggressively reach out to potential opportunities as early as September 2011. Additional volume for RMK Apparel’s capabilities will added through the announcement of Enovo during the industry’s largest tradeshow MAGIC in February 2012. RMK Branded Key Item Apparel Verticals: Through the extensive experience of RMK’s executive team, RMK will create limited exclusivity agreements with industry contacts to launch RMK PerfectDry Key Apparel items as early as Holiday 2011. Industry outreach has already begun and successfully resulted in the manufacturing and delivering of goods in three categories (list please) for fall 2011. Through similar industry outreach RMK’s executive staff has already resulted in the anchoring of the private label manufacturing for a top direct mail and top internet vendor. This will continue to be a growing vertical for RMK Apparel, as that recent studies have shown consistent and steady growth in online and catalogue retail over the past four years. Launch Plan and Timing RMK Apparel Group’s initial focus will be to create samples. RMK Apparel Group already has over $337,000 in sample orders placed for delivery in 2012.