Kabir Akon
Dhaka (BGD)
Role(s):
Founder/Owner/Principal
TUNI
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Startup
Location:
Dhaka
Industry:
Retail/Clothing
Year Founded:
2015
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Partnership
Description:
The fashion house market in Bangladesh is growing enormously day by day. At present the industry has grown to around in total 7000 crore market share where having contributed by 5000 small or large companies. With the pace of urbanisation there is a big scope of making this industry bigger. Therefore in this eve of economic growth of 6.7 percent of GDP, TUNI is going to be a recent start up fashion house company but the people in behind having twenty years of experience in operating fashion house of BIBIANA, is one of reputed fashion house currently in Bangladesh.
The fashion industry is driven by design. TUNI’s owner Mr. Kazi Hasibul Tanmoy, popularly known as Tanmoy is very known fashion designer in Bangladesh , who currently involved as one of proprietor of BIBIYANA , is another leader fashion house in Bangladesh. Under his dynamic and versatile innovation has led to bring BIBIYANA as one of top most fashion house in Bangladesh , is currently turn over USD 5 million a year. The new company TUNI is going to be an effort of expansion of Bibiana with aim to making a paradigm shift in the fashion market in Bangladesh.
The most beauty of this new company is to include 10000 rural artisan who are mostly vulnerable and destitute women will be worked as key workforce in developing the product. Primarily they will be selected adjacent to primarily five factories to be established in village level at 10 diverse geographic location in Bangladesh. The company at the beginning these destitute and vulnerable workforce to be selected, categorically upon their capacity and skill provided further training on developing the targeted product. So TUNI has a social business venture dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft.
The women TUNI would employs are among the countries most disadvantaged. Through TUNI they would be offered a way out of destitution and degradation where before they had none. And the benefits that they will receive extend well beyond simply the wages they earn of their products. As a support, a significant portion of TUNI earnings would go directly into financing healthcare, education as well as economic and social development of these women.
The company is targeted at all male, female and children. The children ages are from new born to 18, the average male and female are between 20 to 60. TUNI not only develop the cloth line but support it with advertising and promotion of campaign which would contribute in making growth further of the market share. The company plans to strengthen its partnership with retailers by developing brand awareness. TUNI intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.
The key message associated with the TUNI is classy, upscale, versatile, and gorgeous clothing. The company's promotional plan is diverse and includes a range of marketing communications. The company has plan to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, shoes etc.