Josue Arce
Chicago, IL (USA)
Role(s):
Founder/Owner/Principal
Grandes Ahorros Book of Savings
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Startup
Location:
Chicago
Industry:
Advertising
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Mature
Entity Type:
"S" Corporation
Description:
Why Grandes Ahorros Book of Savings?
As a result of a downward spiraling economy, recent studies have shown that coupon usage among the Hispanic community have been gaining momentum. According to the Experian Simmons National Consumer Survey, studies have shown that in 2009 Hispanics weren't too far behind the average non -Hispanic household. 6 out of 10 Hispanics households used coupons.
Given the diversity and expected growth of the Hispanic population in the US from 15% in 2009 to 30% in 2050. There is a big opportunity for manufacturers and retailers to introduce new products to Hispanics with the help of coupons.
Hispanic Buying Power
Hispanic buying power is $1 trillion in 2010, up 102% from 2000, and is projected to grow to $1.5 trillion by 2015.
Illinois has a Hispanic buying power of ($44 billion)