Joseph Cobb

Farmington Hills, MI (USA)
Role(s):
Founder/Owner/Principal

SEM, LLC

Find More Startups Startup
Location: Farmington Hills
Industry: Entertainment
Year Founded: 2007
Number Employees: 1-10 people
Description: CONFIDENTIAL INVESTOR SUMMARY The purpose of this Investor Memorandum to ascertain if recipient has further interest in acquiring Business Plan, market entry strategy documents, financials and operating agreements, for the below listed Michigan based LLC., on a confidential and non-compete basis. Company: Superstars Event Marketing, LLC Brand: Superstars Showdown In the Desert (Las Vegas annual event) Tagline: The annual meeting place for the world’s fun and party elite! Concept: The company has invested over $100K in little more than (1) year in determining the commercial feasibility of a multi-event entertainment offering for the domestic and global marketplaces. And the decision has been made to seek majority funding. The event will consist of a (2) day concert, $1MM dollar poker tournament, championship prize fight and celebrity golf outing, all seamlessly integrated. Revenue Projections: $27.0 MM Dollars Casinos: (2) Las Vegas casinos (potential 15) have already manifested an interest in becoming supporting sponsors of the event. Additionally, several casinos have intimated that they will purchase VIP tickets for their High-Roller clientele once artists and venue are confirmed. Premium Cable Network: A major premium cable network is currently evaluating the purchase of “rights fees” for the entire event. Internet: The concert lends itself to pay-per-view (PPV) concert program distribution and total sales are estimated @ 750,000 HHs @ $34.95 per HH or $26MM dollars in gross receipts. Asian and European markets (particularly China) will account for more than 43% of total Internet PPV concert sales. Concert Ticket Sales: Are forecasted @ $6.8MM dollars provided venue has seating capacity of 14,000 seats. Company has identified a venue of this size and it is available for the (2) day rental. Sponsor Sales: Are forecasted @ $2.7MM dollars and will include premium and upscale brands across multiple product lines. Championship Prize Fight: Emanuel Steward a member of the World Boxing Hall of Fame and HBOs expert fight commentator has agreed to promote the prize fight. Only (2) full-time employees are needed to stage initial event. Most services will be outsourced on a project basis Merchandise Sales: Merchandise sales (T-shirts, custom poker sets, posters etc.) and CD sales depending on final contracts with concert artists add additional revenue velocity to the overall event. Text Messaging Revenue: This revenue component, coupled with projected prize fight revenues are forecasted to generate $690K, before program sale of prize fight to a cable sports network. Event Guide: 14,000 print-run in year 1, escalating to 50,000 print-run in year 2. The Event Guide will feature artist BIOS/Photos, casino/resort features, sponsor profiles and paid advertising. Projected revenue is $170K for year 1. Sam Simon: co-creator of, THE SIMPSONS, the longest running animated series ever on the FOX broadcast network has agreed to be an Honorary Host for the event. Major Charity: A national and internationally renowned charity has tentatively agreed to be an event branding partner, once artists, venues and final contracts are confirmed. This charity will bring their blue-chip list of corporate as well as individual donors. Equity Available 49.00% Capital Requirements $ 2,000,000 Investment per-point $40,816.00 Total Capital Raise 2,116,000 Minimum Investment $ 20,408.00 0.50% Maximum Investment $ 2,000,000 49.00% Investment & Projected ROI Investment: $ 2,116,000 Projected Return: $ 15,016,133 Cost of Capital @6% $ 126,960 Projected Return: $14,889,173 Proj. ROI 704%