Joseph Biasella
Fort Myers, FL (USA)
Role(s):
Other
Rodan+Fields Dermatologists
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Startup
Location:
Fort Myers
Industry:
Healthcare
Year Founded:
2008
Number Employees:
1-10 people
Description:
Rodan+Fields Dermatologists are the doctors that created Proactiv Acne Solutions. What they did for acne, they are now doing for sun damage and anti-aging. After successfully selling their new product line exclusively in high end department stores (where they were the #1 clinical line in Nordstrom's nationally), they brilliantly re-released their new products to direct sales using a very competitive network marketing model. The official launch of this new venture was in the Spring of 2008. However, the well publicized national launch was just in September, 2008.
The signature product for the new venture is the first and only product on the market that is clinically proven and FDA approved to eliminate sun damage in the skin - without a prescription or doctor's visit of any kind. Industry experts estimate this sun damage product - called "REVERSE" - will be over three times what Proactiv ($650M/year) is today, in three to five years! Their anti-age product ("ANTI-AGE")is FDA approved to change the structure of the face by stimulating new growth of collagen to actually shrink the depth and width of fine lines and wrinkles, from the inside out rather than simply reduce the "appearance" of fine lines and wrinkles, as with most other anti-aging products on the market. In fact, "ANTI-AGE" has more collagen growth stimulating Peptides than any other anti-aging product on the market today. The doctors just recently secured exclusive licensing from a bio-technology company for yet another Peptide to use in the "ANTI-AGE" product line.
Currently, there are just over 2500 independent consultants in the country and growing very quickly. I am one of these independent consultants. After getting involved in this venture with some very successful business folks in Nashville, TN, I have moved back to Southwest Florida (completely untapped market) to successfully develop and lead expansion into Florida. I am looking to secure startup funding to allow me to work full time to ensure fast and effective market growth and development.