Jose Lopez
Rolling Meadows, IL (USA)
Role(s):
Roast Aroma, Inc.
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Startup
Location:
Rolling Meadows
Industry:
Retail/Clothing
Year Founded:
2007
Number Employees:
INVALID
Description:
Our Business Plan proposes creation of a Coffee Tasting Event network similar to the Wine Tasting Event Industry. The unique difference will be an explanation of the process of coffee beginning with how the seed is planted in the ground to the espresso preparation and final product.
We will train the Coffee Tasting participants in the emerging home coffee roasting market, sell the green coffee with all the necessary equipment to roast the coffee, while empowering them to appreciate and prefer fresher coffee.
Our ultimate goal is to see one coffee roaster in every household in the United States and to have them viewed as popular and essential appliances that guarantee coffee freshness. The consumer will be regarded as an elite Coffee Connoisseur.
Our marketing slogan: Have you