Jose Esquivel

Austin, TX (USA)
Role(s):
Founder/Owner/Principal

FineTexFoods

Location: Austin
Industry: Food Service/Restaurant
Year Founded: 2006
Number Employees: 10-50 people
Description: FineTexFoods is start up LLC company seeking to open a TexMex restaurant in the Austin Texas area hub. The name of the restaurant will be Judy's TexMex Family Resaurant. CEO-Jose Esquivel,CFO-Judy Esquivel, and Fred Garcia-serving as head chef. Judy's family has been in the TexMex restaurant business for approximately 20 years, and have at this time, four thriving eateries in the Austin/San Antonio Texas area. Fred Garcia, Head Chef for FineTexFoods has opened each of the restaurants for Garcia's. The proposed restaurant will not be a chain of Garcia Family Restaurant chain but will have the same menu with very small changes. The research/financials worked up in cooperation with the University of Texas at San Antonio faculty indicates a high need for a TexMex restaurant serving high quality food at a very affordable price. First year's earnings will be no less tha $2,400,000, with a margin of no less than 30%. The location of the restaurant is yet to be determined but have narrowed it down to the West Austin Area, a thriving community housing from 500,000 to 1,000,000 people. The economic makeup of the residens in West Austin in semiprofessional to professional with a median income ob approximately $70,000, which is considered well to do in Texas.