Jonathan Weltman
Cape Town (ZAF)
Role(s):
C-Level Executive (CEO, CFO, etc.)
CityGuideSA.com
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Startup
Location:
Cape Town
Industry:
Hospitality
Year Founded:
2005
Number Employees:
10-50 people
Description:
M-LARJ is an Internet Travel company. It operates (URL removed), South Africa’s most popular commercial online travel portal.
The business model is based on two income streams:
1. The first is profit/commission on reservations made via CityGuideSA. Travellers use (URL removed) to enquire about accommodation, tours, car rental, flights, or restaurants. The CityGuideSA Travel Desk with then assist the traveller in making the reservations. M-LARJ has established relationships with the hundreds of Tourism Service Providers and receives discounted rates. As a result, M-LARJ makes a margin (between 10-25%) on all reservations.
2. Tourism Service Providers can join CityGuideSA as members for an annual fee. As members they receive marketing exposure on (URL removed), preferential treatment when users search the website, free traffic to their own websites, and preferential treatment by the The CityGuideSA Travel Desk, when they quote customers for travel options.
CityGuideSA differs from its competitors in a number of ways. It is dedicated to giving travellers the best user experience, by providing the biggest choice and best service. Users can choose whether to go directly to the member, book themselves or request assistance from CityGuideSA’s Travel Desk. The Travel Desk provides friendly and helpful personalised service provided by qualified travel consultants. CityGuideSA also employs an Editorial Team that develops original content and sources the best content from elsewhere to ensure the most comprehensive destination information. Since it was incorporated in 2005, M-LARJ has proven that it can attract quality traffic (through Pay Per Click advertising and organic search results) and make money from the visitors to (URL removed).