jonathan stratton
portland, ME (USA)
Role(s):
The Freaky Bean Coffee Company
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Startup
Location:
portland
Industry:
Retail/Clothing
Year Founded:
2005
Number Employees:
INVALID
Description:
Executive Summary
Proposed Venture
The Freaky Bean Coffee Company (FBCC) proposes to launch a specialty coffee house under the corporate name in the fourth quarter of 2005 and a second one in the first quarter of 2006. Upon launch of the first location, FBCC will endeavor to build brand awareness, customer loyalty and market share and to achieve its mission, which is:
To sell quality coffee in a fun, relaxing environment and personalize service to every customer, all while striving to educate and respect team members and give back to the community at large.
If revenue targets are met in the first three quarters, FBCC plans to open a third location in the fourth quarter of 2006, break even by the end of year two, and provide an attractive ROI by year three.
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