Jon Carson
Oakland, CA (USA)
Role(s):
Founder/Owner/Principal
Carson Services
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Startup
Location:
Oakland
Industry:
Automotive
Year Founded:
2002
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
Mission
To develop and market a vehicle with the following requirements;
BioDiesel compatible, automatic (CVT) transmission
Retail price approximately $16,000 plus any options
Low fuel consumption, ~350 mile range @ 70+ mpg highway/40+ mpg city
Meet California Air Resources Board (CARB) standards for SULEV20 standards
Electric drive option
Suggested wholesale price $14,800
Suggested retail price $16,400
Electric option add ~$6,650
Estimated time to market; less than 12 months.
Estimated annual sales;
1st year of availability 10-80 units.
2nd year 40-300 units.
3rd year 200-400 units.
4th year sales expected to exceed 700 units.
Target point for sale of company is 250+ units per year(~$4m annual gross sales)
Target markets;
“Eco-friendly”, “Bio-Fuels”, commuter vehicle, parking enforcement, roving security patrol, student, mobile technician, home health services, cleaning services, courier and delivery services, car share services, retirement communities.