John Westgarth
Vista, CA (USA)
Role(s):
Plangea Inc.
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Startup
Location:
Vista
Industry:
Apparel
Year Founded:
2001
Number Employees:
INVALID
Description:
Plangea Inc. designs and manufactures its TUGA (too-ga) brand of UV protective, high coverage swimwear and swim accessories. Through aggressive marketing and design effort, it has established a solid foothold in this emerging market. The company has seen growing demand for its products and a greater than expected awareness by consumers about sun safety. The medical and scientific communities have played a central role in driving this awareness. They see sun safety as a public health issue, and their advocacy brings a high level of credibility to the UV market.
Plangea has developed and implemented an effective strategy of 1) Focusing on children and 2) Combining UV protection with style (attention to fashion, design and comfort).