John Turnham

Thousand Oaks, CA (USA)
Role(s):
Founder/Owner/Principal

eLuxuryCars

Find More Startups Startup
Location: Thousand Oaks
Industry: Automotive
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Growth (not profitable)
Entity Type: Limited Liability Company
Description: Overview: (URL removed) is a marketplace for luxury vehicles. It connects dealerships & private vehicle owners with hobbyists and buyers in the market, using live data feeds from dealers and viral marketing tools for private sellers. Development of v1.0 is now complete, and we have recently established some relationships with dealerships and data providers in the southern California area. Our official launch date was October 1st 2011. We are seeking funding to integrate additional services into our produce, and get more dealerships onboard immediately. Target Market: There are currently 162,569 automotive dealerships in the United States . We aim to target the 12,811 dealerships which are classified as selling “luxury” and/or “exotic” vehicles. Our product will initially be completely free to all users, including the dealerships. This has helped us to establish some momentum in this economy, and it has helped to get dealerships onboard quickly. By offering this free service to dealerships, we expect to gain very quick adoption in this niche. All of the content is highly-optimized for search engines and we have implemented the most popular social networking APIs into our website. These two things combined with the automated feeds that we receive from dealerships, will be rocket fuel for the launch of our company. We will have highly-organized data feeding into our system 24/7, which is immediately available to buyers and sellers worldwide, with many tools and detailed statistics for dealers to get the most from their agreement with us. After 12-18 months, we plan to activate our revenue stream. We do this by offering dealers an annual subscription option, which provides additional tools, services, and marketing benefits. These services will be priced at approximately $5k/year (which the dealership can quickly recover from a single vehicle sale, on the front-end and back-end). We plan to also implement live data from (URL removed), finance calculators sponsored by one or more banks, Edmunds vehicle reviews, TopGear performance videos, CarFax integration and more. By June of 2012, we expect to complete development of our mobile phone app, which help buyers locate the best deal in their area, and perform side-by-side analysis of vehicles they’re interested in. Ownership / Management: The company is currently owned solely by John Turnham - a software development entrepreneur in Los Angeles with 12 years of experience, and managing development teams for multiple Fortune 100 companies. The overhead for the business is currently very low, with a projected burn-rate in 2012 between $10k-$20k/mo. Primarily interested in repayable debt, instead of surrendering equity in this venture. Many thanks, John Turnham Phone: (Phone # removed)Email: (URL removed) Web: (URL removed)