Ramsey Gordon

Phoenix, AZ (USA)
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Firebird

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Location: Phoenix
Industry: Manufacturing
Year Founded: 1983
Number Employees: 10-50 people
Description: The Company The company was established in September 1983,they recognized a need for proper sunshade protection on farm tractors at his dealership in western Arizona, so he developed a fiberglass sunshade for the tractors being sold there. Soon, other tractor dealers throughout the southwest were inquiring about the product. The Company became the first after-market canopy manufacturer to provide sturdy, reinforced fiberglass constructed sunshades, and to custom-design the shades with matching color options that also included the mounting hardware. Today, Firebird is the only fiberglass canopy company with full north American distribution and is an OEM (Original Equipment Manufacturer) supplier too four (4) of the largest tractor manufacturers in the world. The Company owns all of their molds, of which, they have engineered and designed. Roadside Relics is the artistic side of The Company and is the focus of this Executive Summary. The idea is to provide nostalgic reproductions with a function. Gas pumps as display cases, entertainment centers, audio/video, vending machines, beverage dispensers, etc. Vintage ice chests with wine chillers, surf boards as overhead lighting, beer taps, neon clocks, poker timers, refrigerators, storage units, fish tanks, pool cue holders, etc. etc. etc. The Company has the following licensing agreements for Roadside Relics: • Ace Harley-Davidson • Chevron / Texaco • Exxon Mobil / Gilmore • Carroll Shelby / Shelby Cobra • Nurslott Pennzoil / Quaker State • Fender Musical • John Deere • Sports Fan Products NCAA top 85 Colleges • Kubota, New Holland, CaseIH The Product / Advantages For Roadside Relics Easy shaping and coloring of fiberglass enhances; intensifies; and magnifies its artistic value that can not be duplicated with other mediums. This is a comparison of what the company’s management is doing now and what the new management will do to grow the company in the future. New Management: • Re-design websites for Internet Marketing and press releases • Direct links with licensees websites for additional traffic • Add Shopping Cart • Hire Reps (commission only) • Sell Distributorships • Create Web Banners • Create a Magazine/Catalog • Label each item that is sold • Attend car shows and auctions • Major E-mail campaigns • Direct marketing • Fund-Raisers • Customizing new products • Develop new branding • Develop more inventory • Feature Affiliate Products • Create a photo studio for the magazine Old Management: • No Mailing list system • No web sales system • No Follow-up system • Catalog ads • Some customizing • Very little car show attendance • Co-branding