John Hardy
Madison, WI (USA)
Role(s):
Founder/Owner/Principal
Black and White Brat Stop
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Startup
Location:
Madison
Industry:
Food Service/Restaurant
Year Founded:
2008
Number Employees:
1-10 people
Description:
The Black and White Brat stop will be doing legal business as a great concept, a small brat shop specializing in beer brats, burgers, fries and beverages. The originality of this business will not only bring out everyone it serves creative side, it is also a place of business in our opinion that is needed in the targeted market. Our goal is to be one step ahead of the competition. We want our customers to have more fun during their leisure time. We provide televisions for regional sports coverage from two of the most competitive sporting states, Wisconsin and Illinois. We combine menu selection, atmosphere, ambiance, and service to create a sense of "place" in order to reach our goal of over-all value in a dining/entertainment experience.
High profile locations--The company selects its store location based on key demographic indicators, including traffic/sidewalk counts, number of households, hotels, and offices within a certain radius.
We are building our infrastructure with the idea to replicate the product, the experience, and the environment. Concentration will be on maintaining quality and establishing a strong identity in the local market. Not only does it add marketing muscle but it also becomes the framework for further expansion using franchised store locations. Franchises will first be marketed in late 2009 or early 2010