John Bortell
Detroit, MI (USA)
Role(s):
Other
Street Culture Mash-Fixed
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Startup
Location:
Detroit
Industry:
Sports/Recreation
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
I am a partner in "Street Culture Mash-Fixed." We are a lifestyle brand that functionally translates art into life by exploring the way we interact with urban environments. We are building custom fixed gear bikes that are designed and assembled in Corktown, Detroit, MI. Our bikes feature Aerospoke wheels, manufacturer of the world's most iconic fixed gear wheel, and we have developed a great professional and collaborative relationship with them. We also have deals in the works for limited edition customs with a record label and possibly a fleet with a Coca-Cola subsidiary. Our retail space just opened in 71 POP, a collaborative Detroit pop-up retail space for enthusiastic and local creatives. Street Culture Mash has received a large amount of press both directly from local media and indirectly through attention from CBS News and The New York Times for 71 POP
We have a few bikes on hand and open orders for bikes and wheels. Our main issue is that we just don't personally have enough personally to invest in a proper initial inventory. We definitely do not have enough capital to make a bulk parts purchase for either of these deals when the time comes.