Joey Giangola
Stow, OH (USA)
Role(s):
Saw*Kick Media
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Startup
Location:
Stow
Industry:
Internet
Year Founded:
2006
Number Employees:
INVALID
Description:
The whole world has the ability to choose whatever entertainment they want, yet the world of entertainment is in a rut. People can download whatever images and stories they want into the palm of their hand, yet large media companies get further and further from their loyal consumers. Juggernauts like ESPN and MTV have such a focus on their core audience segment that the fringe viewer or reader gets lost in the mix. Today’s consumer is focused on hyper-localized content and opinion and yet finding it harder and harder to get away from the repetitious nature of the mainstream. Saw*Kick Media is the solution to this problem. Combining local content with personality and a feel for the genre, Saw*Kick is able to touch a large segment of the 18-35 population on several different levels.
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