Joel Cheek
Big Bear Lake, CA (USA)
Role(s):
Founder/Owner/Principal
Cheekys Bikes
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Startup
Location:
Big Bear Lake
Industry:
Recreation
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (profitable)
Entity Type:
Not Incorporated
Description:
Cheeky's Bikes started in my living room, this simply hobby of tinkering with bikes has turned into a profit center that is noticing a demand even in this changing economy. The overhead is extremely low and has allowed for the customization and growth of my name and my own desire to create this brand. Last year with little effort, no website and no marketing except for word of mouth, I sold 60 beach cruisers. Over the last year my ability has expanded and I am now creating custom decals, colors and truly creating custom bikes such as the rust bike – a rat rod style bike for a car show, girl’s beach cruisers that match their personality as well as the traditional cruiser for the general consumer.
We have reached the point where we are gaining momentum and still have no true marketing in place, it is simply word of mouth. An opportunity has presented itself and we are now looking to expand and take this business to the level that matches its potential.
We have been asked by the Rockabilly Reunion to be their premier bike vendor. This event allows us to promote our bikes through their models, on stage and in all of their marketing. With upcoming events in Tempe AZ, Lake Havasu AZ and future events including Huntington Beach CA, this event has the potential to take the Cheeky’s Bike Company to a level of success that has been the vision for the future. When an opportunity presents itself such as this, it is too good to pass up and we are ready for the future now!
My background in sales provides me the ability to grow this company with little effort. Given the right opportunity I am confident that I along with the people I have in place can take this company to a high level of success and that opportunity has presented itself. I am looking for an investor to assist me in this next phase of my company and provide their financial ability with my drive and determination to make this event the launch pad for the future.