Joe Graley

Canterbury, CT (USA)
Role(s):
Founder/Owner/Principal

Nu-Screen Products

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Location: Central Village
Industry: Invention
Year Founded: 2013
Number Employees: 1-10 people
Business Stage: Growth (profitable)
Entity Type: "S" Corporation
Description: Nu-Screen Products started from a simple search to create a product that would reduce screen prints (fingerprints) and smudges on smart phone and tablet screens as well as maintain a clean and shiny appearance. After a year or so of research and 89 failed formulations later, formula 90 was conceived. This formula, created from all natural ingredients, left a silky smooth, non-greasy, shiny screen surface that helps prevent fingerprints and smudges. The birth of a new product was realized, a touch screen polish for electronic devices (Formula 90) now called Nu-ScreenHD. The HD would stand for Handheld Devices. In mid 2010, Nu-Screen Products Company was formed and started to manufacture Nu-ScreenHD for sale throughout North America and have expanded the distribution of Nu-ScreenHD internationally to over 17 countries. In mid 2012, a new product was created to build upon the success of their Nu-ScreenHD screen polish product. The world's first all natural antibacterial touch screen polish... Nu-ScreenAB. This amazing new formula kills bacteria as it helps prevent fingerprints and smudges on smart phone and tablets screens. A win/win combination for anyone with a touch screen device. View product video at http://www.nu-screen.com Nu-Screen also has private label clients for its antibacterial screen polish product. Recently in 2013, the company created a more marketable brand for its Nu-ScreenAB product called ScreenSoap. The company sees opportunities in developing product "verticals", first with its touch screen product introduction, then developing a medical touch screen cleaning product vertical as well as a high end auto detailing product vertical. The goal is not to create a one product does all approach rather to create specific product brands to be marketed and distributed within a specific product vertical. Nu-Screen Products Company has a small manufacturing and fulfillment facility located in Connecticut and seeks funding to further expand its marketing/branding efforts online as well as product distribution.