Joe Francisco
San Clemente, CA (USA)
Role(s):
Founder/Owner/Principal
MEDELITA
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Startup
Location:
San Clemente
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
10-50 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Medelita designs, manufactures, and sells unique, upscale medical apparel. The Company has developed a niche within the medical apparel market – targeting clinicians with a high quality product, utilizing performance fabrics and sophisticated designs. Medelita is the only company in the industry specifically focused on clinicians (physicians, physician assistants, nurse practitioners, dentists, and veterinarians) which represent 17% of the $4.3 billion medical apparel market.
Until Medelita launched in 2008, this segment of the industry was never targeted separately from others. Amazingly, this sector of the healthcare industry, which has the greatest percentage of disposable income and is most accustomed to high quality standards, did not have a brand of medical apparel positioned to address its needs.
Medelita has successfully grown revenue, increased margins and expanded its customer base every year. The company’s primary distribution channel is through its modern online store, (URL removed). Medelita has unique partnerships with over 20 major medical associations, attends major medical conferences and supports its website though SEO and SEM, as well as direct marketing with a brand-centric print catalog.