Joe Epstein
Oceanside, NY (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
TBD
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Startup
Location:
Oceanside
Industry:
Sports/Recreation
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
The company will engage in the manufacture, marketing and sale of branded Boxing and Mixed Martial Arts equipment both to major retailers and direct to consumer via the internet and catalog sales employing two revenue streams with distinctly different margins.
Our mission is to teach and promote Boxing and Mixed Martial Arts training as main stream fitness activities, to educate the consumer and provide him / her with high quality equipment and exceptional value, all the while providing a superior customer service experience and delivering on our promises.
Our company expects to become the market leader in the industry by virtue of its management’s experience, expanding into new and underutilized markets and always delivering the best possible value for our customer. We will make this visible via a high profile, “in your face” marketing and advertising campaign that will seek to deliver and maintain high customer loyalty.
Our philosophy is to always stress the importance of learning proper technique and safety and to consistently deliver value to our customer while never forgetting that fight sports teach both discipline and deliver the most satisfying, empowering, and comprehensive workout for any individual, be they elite athlete, or weekend warrior. We will always remember that these participants, our customers, are also in search of fun.
Our products will be marketed both to existing Boxing and MMA participants at a professional level as well as those involved for simple recreation and fitness. We will aggressively market to women and the Latino market, both of whom we see as huge growth opportunities.
Currently the wholesale sector of the industry is growing at an approximate rate of 10% per year based primarily on the advent and acceptance of MMA in the US market. Boxing as a sport, though still popular among loyalists, has declined amongst the general public over the past 10 years. This will act as a double edged sword, for while the near term forecast for Boxing appears to be continuing the same trend, it would not take much for Boxing to regain its prominence among the general public (Thank you Manny Pacquiao). Regardless, the core loyalists will never abandon Boxing and it is our opinion that the sport has reached the bottom of its popularity trend leaving no room to go but up. There are many professionals that exist today who would be eager to start a relationship with a new brand if it demonstrated the proper authenticity.
MMA, on the other hand, has been increasing in popularity over the past 10 years. There are many crossover products and efficiencies which can be exploited to create the hybrid Premier Fight Sports Brand that we expect to be.
Our most important company strength is the experience of its management team which has demonstrated expertise in sales, marketing, product development, sourcing and distribution to our target market. We will be able to deliver high quality premium product for a value price. Our relationships in the industry are unparalleled including those with manufacturers, retailers, and international distributors. Joe Epstein himself has over a decade of top management experience in virtually all of these areas of this market and is extremely well liked and respected in the industry.
The company is currently structured as a Texas LLC .