JILL RASCON
LONG BEACH, CA (USA)
Role(s):
Associate/Staff
Blue Wave Media, Inc.
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Startup
Location:
Long Beach
Industry:
Technology/Web
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
body
Blue wave media's mobile syndication platform is a technical content distribution architecture that is comprised of the follow elements:
1. Content management allowing clients to either upload or connect RSS feeds, manage content structure, graphical elements and visual layout elements (color, font, shading etc).
2. Video transcoding by ingesting client video content and out putting video content into all required mobile device formats.
3. Advertising integration by ingesting ad inventory feeds from multiple advertising networks and inserting ads
Into the content output stream.
4. Mobile distribution by providing output feeds that publish content structure and visual component metadata along with transcoded rich media content as MRSS feeds via any available data connection worldwide.
5. Demographic data and reporting by collecting location device ID, platform specifics and optionally supplied viewer information such as age, gender, and household income. Content performance data collected includes number of Topics viewed, the most popular topics, viewing time, and view abandon rates.
6. Web based portal providing simple UI for portal administration and client access and use
7. Auto generated mobile application that automatically structures itself according to output feeds for both visual elements and content structure.
All of these mechanisms are seamlessly integrated into a single dynamic mechanism that allows rapid creation and deployment of rich media mobile applications with on the fly restructuring and content changes. Generated mobile applications function across all dominant mobile platforms in native mode. Current platforms include
IOS, Android, Windows Mobile, Palm and Symbian.
Future platforms can be integrated as required.