jewel devereaux
philadelphia, PA (USA)
Role(s):
dekaplex.com
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Startup
Location:
philadelphia
Industry:
Graphic Design
Year Founded:
2005
Number Employees:
INVALID
Description:
(URL removed) is the home of "Paws Off" activewear for women. Mostly t-shirts and some underwear. The "Paws" graphic is what we are selling via t-shirts. We are hoping to expand to other lifestyle items like coffee mugs, skateboards, and other fashion accessories like belt buckles and caps.
"Paws Off" was created in 2005 by Jewel "DEKA" Devereaux and James "Major Moves" Hall. Paws Off products are based on a philosophy. The meaning behind the graphic: The logo signifies independence for young women, a way for females to claim their identity in a male dominated society. Paws Off highlights a "girls night out", a woman's ability to do anything a man can do without his support or approval. It supports a woman's choice to be aggressive and competitive without compromising all the feminine trai