Jeff Holden
Sparta, NJ (USA)
Role(s):
Traxian
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Startup
Location:
Sparta
Industry:
Software
Year Founded:
2002
Number Employees:
INVALID
Description:
Problem – Historical B2B e-commerce models work for large enterprises, but cost and complexity mean they don’t scale down to meet the needs of the 95% of businesses who are small, and remain largely unconnected. Traxian is the first B2B solution focused on small businesses, initially targeting the $150bn US convenience store industry. Drowning in high volumes of paper, with low margins and facing new competition from Wal-Mart etc, these retailers must leverage existing investments to achieve necessary operating efficiencies. Electronic connections to suppliers like Coke and Anheuser-Busch are seen as key to this – and incumbent vendors have failed to deliver.
Solution – Using the architecture proven at scale by Intuit in online banking, leverage existing applications and B2B networks (