Jean-Pierre Lavigne
Glen Ellyn, IL (USA)
Role(s):
Naked Bicycle Company
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Startup
Location:
Glen Ellyn
Industry:
Sports/Recreation
Year Founded:
2007
Number Employees:
INVALID
Description:
Naked Bicycle Company aims to become the Dell of the bicycle industry by cutting out the middlemen and selling direct-to-consumers. Specifically, Naked will:
1. Design our bicycles, apparel and accessories in-house
2. Work directly with the manufacturers to produce our product lines
3. Sell Naked’s products directly to consumers
Our vertical integration will not only allow us to control our product lines from start to finish, but allow us to sell our products at lower prices with higher margins! Naked will have the bicycle parts manufactured and shipped to our location for either in-house assembly or shipment directly to the consumer. By eliminating all the middlemen, consumers will be able to save that 60-70% off retail pricing while buying high quality bicycles, apparel and ac