Jayla Siciliano
Solana Beach, CA (USA)
Role(s):
Founder/Owner/Principal
Bon Affair
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Startup
Location:
Solana Beach
Industry:
Wholesale
Year Founded:
2008
Number Employees:
1-10 people
Description:
I have developed an alcoholic beverage as well as a branding and marketing strategy that fills a void in the wine & spirits market. This product is targeting women and will satisfy a need that is currently neglected. Indulgence without the guilt. Without giving away the exact function and marketing strategy it fills the void that the wine cooler of the 80's held (which was at the time over a billion dollar industry). Wine Cooler drinking women of the 80's who have now become a lot more health conscious and who do not want to be associated with the "uncool" factor associated with wine coolers do not at this time have a healthy, classy, good tasting option. This product tastes good, is healthy, is sophisticated and "classy". The alcohol industry is extremely male dominated and is rarely successful in targeting women. Through personal experience as well as extensive focus groups I know this product can help establish a new category in the wine & spirits market. If you are interested I would be happy to discuss the product and marketing in more detail.