Jason Uhl
Carlsbad, CA (USA)
Role(s):
Founder/Owner/Principal
First In Home Marketing
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Startup
Location:
Carlsbad
Industry:
Advertising
Year Founded:
2007
Number Employees:
1-10 people
Description:
FIHM will provide companies with a patented, targeted advertising approach to reach new homeowners. This advertising approach involves a gift basket, paid for by advertisers, presented to the new homeowners at the time of closing. To enable this, FIHM has formed a strategic partnership with Stewart Title Company to present the gift baskets to homeowners at the time of closing. In many states, homeowners receive the keys to their new homes at the closing actions and they often proceed directly to their homes. With FIHM’s placement strategy, customers will be in possession of the gift basket when they enter their home for the first time, and they will likely set it in a prominent place, like the kitchen counter. The basket, loaded with exciting gifts like a bottle of wine/sparkling cider, chocolates, and other edible items will be a boon to harried homeowners in the process of moving. These businesses are the first to advertise their products and services to new homebuyers, and these same companies will be the homeowner’s first choice when purchasing a product or service. These businesses will also have an exclusive advertising opportunity through the Company’s product in that the baskets will only feature one business per good/service per area. Once the relationship is established, the opportunity for repeat and referral business will flourish.