Jason Luna
Murrieta, CA (USA)
Role(s):
Founder/Owner/Principal
Alun Outdoors
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Startup
Location:
Murrieta
Industry:
Recreation
Year Founded:
2025
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Sole Proprietorship
Description:
Alun Outdoors is a Southern California recreation brand focused on solving real-world beach mobility challenges for families. Our first product, The Drift, is a transport platform designed to eliminate the frustration of pulling wagons through soft sand. We have a working prototype, validated manufacturing estimates, and are preparing for a July Kickstarter launch. Our long-term vision is to build a premium outdoor utility brand starting with beach transport and expanding into modular outdoor gear solutions.