Jason Brooks
Atlanta, GA (USA)
Role(s):
Founder/Owner/Principal
Songstar llc
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Startup
Location:
Atlanta
Industry:
Entertainment
Year Founded:
2007
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
Limited Liability Company
Description:
Executive Summary
SongStar Entertainment is an internet-based independent artist development/production company with the ability to function as a major record label . SongStar provides numerous services for our artists including management, development, music production, web design, promotions, marketing, booking, publishing and recording.
With the growing ability to distribute music online and generate income, We plan to expand our business over the next 5 years through aggressive online marketing and promotions of our artists' music and products. We expect our profits to grow more than 50 percent over the next 2 years alone from internet based income.
We will use new online marketing tools to determine target markets for our artists to create fanbases and awareness in order to generate multiple income streams including paid shows, music downloads, website traffic and product sales. We are currently updating our recording facilities, online research tools, and promotional resources to incorporate the latest technology.
We plan to invest in our artists by providing intense artist development, with access to all facilities and instruction needed to improve their product.
In the marketing area, we plan to expand our company with brand partnerships and heavy online advertising. This should assist with the further development of our image in the local market. We also want to enhance our international brand awareness and product image, especially in markets where consumers are already interested in our artist. We plan to do this by connecting with consumers, promoters and booking agents to saturate those areas and create album sales, appearance fees, show booking income and an eventual label deal through a major.