Jason Bennecke
Highland, CA (USA)
Role(s):
PreQualPal, Inc.
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Startup
Location:
Highland
Industry:
Internet
Year Founded:
2005
Number Employees:
INVALID
Description:
At-market online software to assist residential mortgage brokers in U.S. maximize their revenues while saving them time. Typical broker with 5 loan officers using the system can easily make a extra $250,000 annually. Subscription-based revenue, with differentiated product pricing for segmented customers. Monthly subscription fees vary between $69/mo and $189/mo. Assume $100/mo per member. Of the estimated 250,000 residential loan officers nationwide, once 1% sign up, $250,000 per month in gross revenues is possible. No significant direct cost of sales, no significant overhead, 55% net profit margin. During Phase II of strategic plan, 5 more websites with different names (using the same pricing engine database) will be added, with projected capture of at least 4% of the target market, gener