Jared Scheffler

Eau Claire, WI (USA)
Role(s):
Founder/Owner/Principal

Whitetail Adrenaline

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Location: Eau Claire
Industry: Apparel
Year Founded: 2008
Number Employees: 1-10 people
Description: Welcome to Whitetail Adrenaline, Whitetail Adrenaline is an LLC. Company that currently produces real life whitetail hunting video’s for the average hunter. The company was established in May of 2008 by the company’s Founder and President Jared Scheffler, and Co-founder/V.P. Jim Scheffler. Future Plans for the Company/Marketing Strategy Although the company is very new its been gaining exceptional ground in its first few months of existence. Most of the business we’ve done has been with smaller sports shops with the exception of Scheels All Sports. The larger retailer's like Cabela’s, Bass Pro Shops, Gander Mountain, Sportsman’s Warehouse, Fleet Farm, Farm & Fleet, Dunham’s Sports, Dick’s Sporting Goods etc… do their buying in the spring of the year, and thus will be our focus early 2009. Although our current video has its very own niche in the market there is a surplus in the video market. We see this and therefore we’re adjusting accordingly to better position ourselves for the larger stores carrying our product going into the next year. All of our video’s are marketed with the use of custom displays, but we don’t believe that is enough. Our new video that is planned to release near the beginning of February 09’ will be the start of our Public Land Only series. As far as we know it will be the only Public Land Only whitetail hunting video available. We’re planning to film the new video in the highest HD video quality in the industry. Along with that video we are planning to have cardboard O-sleeves be the surface packaging silimilar to what you would find on other special edition videos in the store. This would be a first in the hunting video industry. We’re also planning to throw in a free window decal of our deer logo with each video and the packaging with the decal will promote a larger 12x16 decal of the Whitetail Adrenaline name and logo. The 12x16 size decal will be sold in store’s and is the most popular size sold in the industry. We’ve also consulted with several smaller sport shops and managers at 3 different Scheels locations about breaking a high quality apparel line with positive feedback from all and definite order placing. We’ll be starting with baseball caps, and ski/beanie hats. We’ve made up mock-ups of all the hats and caps and ordered samples to make sure they‘ll be the high quality we expect. We’ve also designed up displays for all of our caps and hats. We’ve made contact with agents in china who could produce all of the apparel, displays, and decals we plan to have produced. In addition each spring there are dozens of hunting tradeshows all across the Midwest and our research department has searched out the top 6 shows drawing in a combined total of nearly 200,000 people last year with the majority spending more than $60 at the events. There will be a 2009 Dealer Edition catalog released featuring all of our product and apparel near the 1st of the year for dealers. We also have a very user friendly interactive website at: (URL removed) Also for the Fall of 2009 we have strong intentions of airing on the Sportsman’s Channel.