Janita van der Westhuysen
Cape Town (ZAF)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Emotico, Inc.
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Startup
Location:
New York
Industry:
Technology/Web
Year Founded:
2007
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
"C" Corporation
Description:
Investment Required: $2,750,000
Timeframe: Fundign to take place in maximum 30 - 45 days.
Summary:
Our company has scientifically researched and developed a social game concept based on currently proved addictive concepts of other gaming companies such as Zynga and Electronic Arts.
A social game is one of the most fun and simple way to play with your social-network friends. These games usually use network’s social connections and communication APIs.
«A social game is a type of online game that is played through social networks, and typically features multiplayer and asynchronous gameplay mechanics. Social network games are most often implemented as browser games, but can also be implemented on other platforms such as mobile devices» - this definition gives us Wikipedia.
Social games have several characteristics as follows:
• Asynchronous gameplay which allows rules to be resolved there is no need in simultaneous playing;
• Community development which promotes interaction with friends;
• Most free. Usually these games are free to play, but purchase of game elements, capabilities or products may cost real-world money;
• Have some kind of virtual currency. Social games use "virtual currency", which players usually should purchase for real money.
Due to the combination of two main ingredients for success ─ exciting game and social image, social games are the perfect cocktail to escalate your business. That is why social games are one of the most rapidly growing segments of the entertainment market today.
Meanwhile, a properly designed game which cost is from $ 10 000 to $ 750 000 with exciting gameplay can bring over $ 1 million revenue per month. There are many examples of such games, e.g. on (URL removed)
I will be using the example of Zynga who is currently the market leader of Social Games and a lesser known company to illustrate the income potential for any company with the correct backing.
CityVille is an addictive game on Facebook, which gives you a possibility to create a perfect city. CityVille became available as a game on Google+ late September 2011. 51 million people actively play this game on a monthly basis. The manufacturer is Zynga. Zynga generates $600 million from all Facebook games on an annual basis.
The Sims Social. New game 2011. The game is all about house building and decorating and looking after your sim’s basic needs. It’s very similar to Sims gameplay.
32 million million people actively play this game on a monthly (URL removed) manufacturer is EA Games. Annual income from this game alone $82 - $163 million.
Diamond Dash. It is a match-3 funny and very addictive game. Your job is to clear away groups of three or more blocks, which are displayed on your screen. Clearing the boxes can be done by simply clicking on them. 11 million people actively play this game on a monthly basis. The manufacturer is Wooga who is an absolute newcomer to the market. Annual income is about $80 million from all Facebook games.
Emotico, Inc's game development company is Lethal Century. The game concept has been scientifically developed to incorporate the most addictive aspects of games mentioned previously and projected income is $45 million annually.