Jan Pagonis

Perth, WA (AUS)
Role(s):
Founder/Owner/Principal

SHI Symbol International

Find More Startups Startup
Location: Perth
Industry: Apparel
Year Founded: 2006
Number Employees: 1-10 people
Description: The SHI Symbol concept was designed and developed (in Australia) as a means of stylishly celebrating individuality, gender and sexual preference. The first SHI Symbol released was for Heterosexuals in February 2007, with the Gay and Lesbian Symbols released in November 2007. SHI Symbols have been based on the Mars and Venus gender signs and thus are readily recognizable worldwide, making the Symbols invaluable to those Singles wishing to meet other like minded Singles. It is seen as the ultimate meeting people tool, by helping break down barriers and making communication easier by the simple wearing of or use of a SHI Symbol. It is now being looked upon as the must have fashion accessory for the savvy Single, as it is essentially a 'meeting people' tool that takes all the problems out of meeting other like minded singles and fits well with requirements for helping make life easier, more successful, and more satisfying and especially fashionable. SHI Symbol’s versatility and its ability to be worn or used 24/7 is why it is so popular. Currently, it can be worn as an item of jewelry such as a pendant, bracelet, earring, cufflink, tie pin, anklet, armband, leather necklace or used on an accessory such as a keyring, belt clip, on a laptop, handbag, mobile/cell phone, lanyard. And of course on clothing and apparel where the ‘sky is the limit' and where we are focussing our future directions. The range and scope for SHI Symbol is virtually unlimited so this is only the beginning of a huge range and diverse application for SHI worldwide. SHI Symbol has been embraced by both the Heterosexual and Gay and Lesbian market and is currently available in Australia and the UK (Distributor in place). The time is now right for the North American market to be explored. At the moment, all North American sales have been via the websites, but we have spent the past 2 months researching the online retail and traditional markets and our early research is hugely encouraging. We do have some photos on Facebook in case you haven't as yet come across the SHI Symbol range in your area. However, to get a much greater idea of what SHI Symbol is all about, please visit one of the websites.