James Williams
Atlanta, GA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Simply Colors Paint Stores
Find More Startups
Startup
Location:
Atlanta
Industry:
Retail/Clothing
Year Founded:
2008
Number Employees:
1-10 people
Description:
For over thirty years WIS Painting and Decorating Inc. has been providing exceptional service to our customers. As we celebrate our thirtieth anniversary we are expanding our services even more. Introducing Simply Colors Paint Stores, a paint, sundries, complementary home accessories and services concept, that is in its first year of operation. This destination store offers the advantages of providing painting materials designed for the everyday do-it-yourself consumer who we like to call our guests and the major commercial contractors who are the driving force behind painting the world one color at a time. Over 900 colors are available at any time from our standard product line and with more than 3,000 color matches for custom orders, our guests see, touch, create colors pallets, and take their ideas home as they work through their purchase decision.
Research indicates a specific and growing need in the area for the products and services Simply Colors offers in the market it serves. Our strategy will be based on a cost effective approach to reach this clearly defined target market. The four-phase approach will utilize resources to create awareness of the store and encourage our guests to benefit from the convenience and services we offer. Simply Colors will focus on its selection, accessibility of product, design services, and competitive pricing.