James Robinson

Boston, MA (USA)
Role(s):
Founder/Owner/Principal

Boston Community Media

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Location: Boston
Industry: Software
Year Founded: 2011
Number Employees: 1-10 people
Business Stage: Mature
Entity Type: Sole Proprietorship
Description: Getzit! Software and the Business Rules Market Executive Summary NOTE: Starting in 2014, we are now targeting the needs of the "seniors" market---specifically those in assisted care facilities who have interpersonal/social and information-on-demand needs. The GetZit! software solution is committed to improving the quality of life for seniors living with earl to mid-stage dementia. Exciting new opportunities are emerging for the integration of rules technology in “low-end” applications for non-enterprise markets. Notably, for the physically challenged populations, the home-entertainment market, the on-demand training and education market, and the knowledge management market for non-technical consumers. For both the low and high ends of the business spectrum the key impetus behind the demand for a rules-based approach to managing information of all sorts, is the explosion of the sheer quantity or volume of information itself! The Internet, of course, has been the main factor creating this explosion. But not to be overlooked are the tremendous leaps that storage technologies have realized. More information can be stored, which makes it more accessible. Rules technologies will increasingly become the “navigators” through the steadily growing maze of available facts, figures and data that we label knowledge. Current world economic uncertainties dictate that companies have to both understand and manage the logic of their operations, from the executive suite to the floor worker. This need has long been recognized in the disciplines of BPR (Business Process Reengineering) and general business consulting. The analyst has needed to capture the essential logic of specific business industries before they can suggest intelligent and workable improvements. This is still the case. One strategic focus will be to identify (beyond those already recognized) industries and market segments that have a critical need to abstract and communicate the “business rules of efficiency” that save them time, money and human resources. Specific targets will be markets that have already recognized their needs, such as the financial and healthcare markets. Non-technical business “tool users”, such as business planners and business analysts will also be a target audience for the I-Getit toolbox and application deployment platform. Our primary market focus, however, will be in “symbiotic”: that is to say Business Partner alliances with existing companies that have business rules consulting practices, and companies that have distribution channels for voice-actuated applications. We have noted several establish business rules vendors such as Haley Rules, Ilog and JRules and the products and services that they currently offer. Essentially the competition has targeted either enterprise customers or the SMB (small-medium sized business market). Within these two broad customer grouping, the application of their products and services has generally been focused on specific industry needs (e.g., mortgage loan processing, insurance policy work). From a functional viewpoint, all of the major BR vendors have “sold” ease-of-use and rapid application development. In reality, the use of their products involves, at a minimum, the dedicated time of domain experts and subject matter experts working along with technical personnel from IT (information technology) to produce real functional value. Getzit! far exceeds in “ease of use” any products in the market place today. There has been and will continue to be a need for integrated communications between business and technical personnel. Our goal is to bring a fresh and exciting platform that smoothes the lines of communication between these groups who often speak a different tongue! Our competitive methodology for doing so is to fully exploit the power of our natural language user interface and to rapidly extend this to more than English-only platforms---notably the rapidly growing Hispanic consumer market, and subsequently to other key international language markets.