James Marshall

Winter Park, FL (USA)
Role(s):
Founder/Owner/Principal

KitchenAF

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Location: Winter Park
Industry: Food Service/Restaurant
Year Founded: 2019
Number Employees: 10-50 people
Business Stage: Growth (profitable)
Entity Type: "S" Corporation
Description: KitchenAF retail locations serviced by Smarttable. KitchenAF is a disruptive force in this new paradigm of food service; to embrace the new preferences and give customers today, and in the future, sit down restaurant quality food with the convenience and value of a QSR’s takeout and delivery. Our business model “KitchenAF” is a highly convenient and efficient, ventless restaurant using a single kitchen to operate up to 14 virtual concepts that together make up the KitchenAF menu. Multiple concepts help capture up to 14x more market share than the competitor while giving eaters a “one stop shop” for even the pickiest of customers. There is no front of house, no dining room or its costs, just high quality American comfort cuisine made for pick up or delivery only. KitchenAF offers the widest variety of takeout options in the industry and features quality, low processed foods made freshly in house. Our commissary “hub and spoke” model allows us to do the bulk of the work in a manufacturing style kitchen, providing our ventless retail locations with food that merely needs final assembly and packaging. Our ventless retail operation means no exhaust hoods or fire suppression which dramatically decreases upfront construction costs (~$350K) and long term overhead. Retail units do not use an expensive outparcel drive thru property but can instead be opened in as little as 1300sqft of retail space. We provide not only unrivaled quality but more importantly we provide the consistency that customers demand today; they will not tolerate hit or miss operations that please them one day and disappoint them the next. Our embrace of technology combined with old school food quality makes us a leader in the industry. Our test restaurant in Winter Park FL: Was voted People’s Choice for Best Takeout in the 2023 Orlando Sentinel Foodie Awards Has $200K+ monthly revenues Net profits in the 11-14% range. Highest revenue UberEATS vendor in the state and in the top1% nationally Exceeds $1M in sales on both UberEATS and DoorDash Pays approximately half the delivery commission of a typical third party partner The market for online food delivery in the United States alone stands at $86.91 billion dollars and is expected to grow to $109 billion by 2027. There was already a generational transition to less dine in and more delivery to home. The COVID-19 pandemic accelerated this nationwide transition and has now permanently changed the way people think about how and where they will enjoy restaurant food. Third party delivery, which was once almost exclusively the domain of the youngest generations, is now commonly utilized by all generations. While traditional QSR restaurants struggle with the high overhead associated with a free-standing drive-thru, KitchenAF is poised for rapid expansion and long term success. We are seeking Equity Investors to help us grow and develop this exciting concept that we believe is the most exciting food service development since the McDonald’s drive-thru. Please contact us to receive a complete business plan.