James Hearn
London, LND (UK)
Role(s):
Mills & Boon TV
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Startup
Location:
London
Industry:
Media
Year Founded:
2008
Number Employees:
INVALID
Description:
M & B TV has a licence from Harlequin Mills and Boon Ltd to launch a major romantic entertainment channel on satellite and cable TV and the World Wide Web. This will carry the "Mills & Boon" brand name - the world's greatest brand in the massive global romance industry. Programs will include Movies, Series and Factual. Revenue from advertising sales and home shopping is expected of $6M to $14M per annum. The TV station will be fully supported and promoted by Harlequin Mills & Boon Ltd., who will receive fees and royalties. Highly experienced broadcast professionals will run the company.