Iyana Smith
Toronto, ON (CAN)
Role(s):
Founder/Owner/Principal
Toni Britton
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Startup
Location:
Toronto
Industry:
Retail/Clothing
Year Founded:
2011
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Not Incorporated
Description:
Toni Britton is a high fashion start up business, providing clients with fashionable items which specialize in designing shoes to cater to women with non average size feet (5 - 13).
I am passionate and love shoes and would like to turn my love and passion into a sustainable business that will help people find comfortable and fashionable items to answer their everyday needs.
Based on the site of market and our defined trading area, our sales projections for the first year are $150,000.00. The profit generated by Toni Britton will be reinvested in the business. Part of this amount will be assigned to marketing, training and risk management activities. I have designed over 35 pairs of shoes and received estimates for the production of each unit. The domain name for the company has been registered, research pertaining to Intellectual Property requirements have been initialized.
Toni Britton will start out as an e commerce website Fall/Winter 2012 which is expected to grow into physical locations in Toronto, Ottawa, and Montreal within 5 years and internationally within 10 years. As an online e commerce site, the company will enjoy the traffic from related websites in the industry which will come from the CEO's network, search engine optimization and online/onsite promotion at various fashion-related events.
I am confident of the need for my business due to the unavailability of irregular footwear sizes at an affordable price that myself and other women dreadfully have to face.