Inam Inamullah

Norcross, GA (USA)
Role(s):
VP/SVP/Dept Head

Defero3, Inc.

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Location: Norcross
Industry: Telecommunications
Year Founded: 2008
Number Employees: 1-10 people
Description: Introduction: US Hospitality industry currently spends about $450M a year on Voice Telecom Equipment and associated services. Defero3’s Off Premises Soft Switch Solution saves Hotel/Motel owners 40% on their capital and operating expenses over five years. Above all, it removes the hassles of fixing “down PBXs” on a frequent basis, guaranteeing trouble free operation. New Trends in Hospitality: In the last few years, hotel/motel owners and management companies saw how important on-line services are. 50% of their bookings are now done on-line and that number is increasing every year. A major trend is to centralize everything for better control and low cost. Due to high price of fuel, hence electricity, cost of keeping rooms cold or warm, laundry, and transportation has increased. Green measures have taken an important role in Hospitality and new technologies are being introduced, such as Smart Key System to minimize the cost and serve guests better. Defero3’s solution is in line with the same New Trend measures where property owners/managers save about 40% on their telecommunications expenses. 90% of the properties already have some kind of a Broadband Infrastructure in place that can be utilized to implement Defero3’s solution. Defero3’s Patent Pending Solution: Traditional systems involve a PBX on site along with Voice Mail system. This costs money, not only to buy equipment but also to install and maintain. Defero3’s solution has taken over that functionality and provide all PBX and Voice Mail functionality remotely via IP networks and by installing minimum networking equipment on site. This eliminates the need for having costly equipment at a hotel site and also eliminates the headache of maintaining the bulky equipment on a regular basis year after year. Defero3 saves its customers 40% in five years plus provide ease of management. Milestones Thus Far: We have successfully interfaced with two major Property Management Systems and are currently finishing up a project that will interface defero3 with 68 additional Property Management Systems. Thus far, we have successfully completed three commercial installs; two full service Holiday Inn & Conference Centers and one Country Inn & Suites Hotel. Three additional properties signed up and would be installed within this month. Market potential is huge. We have also hired key employees both in the sales and engineering departments.