Ikenna Okpala
New York, NY (USA)
Role(s):
Founder/Owner/Principal
ForTheFanz Ent
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Startup
Location:
New York
Industry:
Media
Year Founded:
2008
Number Employees:
1-10 people
Description:
ForTheFanz Ent. LLC.
FTF ENT “We Do This For The FanZ”.
Forthefanz is a New York City based multimedia company established in 2008 by the young entrepreneur Ikenna “Ike” Okpala. FTF ent. sole purpose is to attract an audience using its vast multimedia outlets and venues and also to bring its audience the highest-quality entertainment possible through an vigorous marketing and promotional advertising. The entertainers and affiliates that make up the company as a whole all strive and work together for the finest output in all the work that they complete.
We are an enterprise whose media coverage extends, but is not limited to event promotion, editorial newsletters, blogging, networking, music recording and production, film projects, performances, tours, hosting, entertainer development, etc. With affiliates from The Source Corporation, A distribution deal with The Orchard, FTF entertainment is destined to reach new plateaus in the Entertainment and marketing industry in the near future.
Currently there are three divisions in the company, each with a specific agenda put in place to make the company run as a whole to its fullest potential.
1) FTF Marketing and Promotions- Using networking skills and advanced marketing skills will help to organize and execute events at different outlets and venues. This division is mainly to generate awareness to the majority of the demographic audience, in order to generate the best possible turnout for the event and or proceeding.
2) FTF MUSIC GROUP- This division is the part of the company whose main purpose is to scout out new talent in the music entertainment industry and to help develop them as an artist to his/her fullest potential. Accompanied with the marketing and promotions team, this division will make sure that the artist gets the best possible exposure, meanwhile building a fan base for the artist and setting up shows, events and venues where they can perform so as that artists audience grows.
3) THE CENTAUR This is the actual engine that will fuel the machine. This division is responsible for the media establishments FortheFanz will be undertaking. Currently a website, (URL removed) is running but requires more content, also a blog page is already established and more outlets are looking to be pursued. In the near future, FortheFanz is going to launch a line of DVDs, shirts, buttons with quotes, calendars, etc. this is the venue that will link the audience directly to our company and also let them know what is going on so that they are always “tuned in”.
Demographic target audience
Defining a company’s demographic target audience is crucial in order to allocate advertising and marketing dollars and to utilize them to the best of its capability.
As our companies outreach encompasses more and more of the general audience then we have not only successfully reached out to the main audience but have also had success with our venture to attract an audience outside the defined demographic audience.
Middle to Upper class urban community.
Music listened: Hip-Hop, R&B, Pop, funk.
Male and female college attendees or graduates.
Attend concerts.
Go out to clubs, lounges, etc.
Socially active