Hugo Aguilar
Houston, TX (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Novusport, Inc.
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Startup
Location:
Houston
Industry:
Sports/Recreation
Year Founded:
2012
Number Employees:
1-10 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
COMPANY DESCRIPTION
Novusport is a social media game design to promote global sports participation. We've developed an innovative concept to entice people to try new sports regardless of their skill set. Based on the popularity of fantasy sports, and its influence in today's sports consumer society, we set out to create a groundbreaking game we call "The Gamification of Sports"
Our founder's obsession with sports has been a driving force for Novusport. While watching the Olympic Games as a young boy, he was fascinated with the intensity of the competition between countries and by the array of sports displayed. As an adult, our founder developed a passion for technology and dreamed of a way to combine technology and sports. He began pondering of a unified method to define an athlete's overall physical abilities. At the Beijing games in 2008, he heard sportscaster Bob Costas speculate who was the best athlete at the games. Phelps was the fastest swimmer and Bolt the fastest runner in the world, yet, there was no existing objective method to conclude empirically who was the better overall athlete.
He immediately started working to develop a de facto measuring tool to define the unique “sports graph” of an athlete. He wanted to create a platform to entice athletes of all levels to try new sports, regardless of their skill level. He was inspired by the possibility of defining a new breed of athletes -- athletes who are not just exceptional at a single sport, but at many sports.
PRODUCT DESCRIPTION
We use the power of video to establish the authenticity and validity of our "weekend warriors" accomplishments. Just like we experience the exciting moments when an athlete succeeds or suffers the team's agony of defeat on TV or youTube, our athletes will record, enjoy and laugh about their recorded activities. Just picture this: Novusport provides 20 sports and 145 predefined activities (ActivRs) that range from dart throwing to swimming that will contain a visual record of each achievement. This is the ultimate bragging rights system in the social media sports world.
Novusport has invested in research and development of a proprietary algorithm which measures our athletes data and, based on established world records within the same sport, quantifies it to create fantasy sports league-style statistics. This patent-pending algorithm allows our athletes to build a unique Sports Graph that they can compare against others. The game is easy to play. Here's how: Download the app, choose a sport and then select an ActivR. Check-in at the location where the ActivR will be played. Bring a sidekick to video record the ActivR on a smart phone. Uploading the video validates the athlete's accomplishments. Novusport then calculates the athlete's stats and adjusts the Sports Graph based on 10 physical and mental attributes: Ground speed, water speed, endurance, strength, vertical jump, accuracy, courage, balance, Novusport IQ and popularity. As the athletes complete ActivRs, they earn points and medals and build a virtual trophy room. Athletes can share accomplishments and challenge their friends.