Camille DELTOR
Miami Beach, FL (USA)
Role(s):
Founder/Owner/Principal
HERMEL DELOR GROUP LLC
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Startup
Location:
MIAMI
Industry:
Retail/Clothing
Year Founded:
2013
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
- A new, venture-backed, pre-revenue/seed-stage "Luxury Fashion House," founded by serial entrepreneurs/experienced startup investors, Valerie (VLD) & Camille (YCD)
- Headquartered in Palm Beach, FL, with manufacturing in NY & LA
- Has some traction with users, clients, & strategic partners, in addition to two investors
- A contraction of streetname “Rue HERMEL,” where VLD & YCD met and lived in Paris, & their last name “DELTOR”
- After years of creating collections for other houses, VLD & YCD felt the need to launch their own brand, and thus offer their perception of fashion.
- By juxtaposing their respective designs, from both of their personalities & creative journey, could be born a new label:
* of a refined style
* full of minimalism
* studied and innovative cuts
* a fresh new look
* classic in appearance
* but, upon closer look, filled with luxurious details
* subtle & elegant
* Details that sign their creations in the most beautiful of possibilities
VLD & YCD have:
* Explored the potential of the HERMEL DELOR concept
* Promoted the line through social & regular fashion industry networks
* Built a true HERMEL DELOR COLLECTIONS fan base & potential clients including: artists, actors, celebrities, socialites, photographers, models, fashion magazine editors
* Gained the support of other designers and other fashion industry insiders
* Received warm feedbacks from various store buyers/merchandisers
* Attracted the interest of potential investors
- Plans to design, create & sell, to an initial clientele 25/50 years old, high-end & accessible price point luxury Ready-to-Wear & accessories for:
? Day: dresses, skirts, pants, shirts, blouses, coats, sweaters, t-shirts, suits, & other sportswear
? Evening: elevated gowns/cocktail dresses
? Weekend: casual elegance, for beach &/or country houses, for lounging/relaxing in her urban dwelling
? Distributed thru upscale specialty multi-brand shops & e-commerce portals