Henri-James Tieleman
Miami, FL (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
EcoloBlue
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Startup
Location:
Miami
Industry:
Manufacturing
Year Founded:
2007
Number Employees:
10-50 people
Business Stage:
Growth (not profitable)
Entity Type:
"C" Corporation
Description:
THE PROJECT
Development of Ecoloblue, Inc., a manufacturer and distributor of atmospheric water generators • that extract pure drinkable water from the humidity in the air.
Large increase in the advertising and marketing budgets (including TV, print and radio resulting in • improved brand awareness and a significant increase in sales
International distribution network for industrial generators (from 200 to 5000 liters a day geared • towards heavy water users such as factories, farmers, cities and governments
Replacing our current outsourced manufacturing process with our own factory and personnel in • China, thus saving about $15 million over 5 years while improving our competitiveness and profits
THE TRANSACTION
Ecoloblue, Inc. is a registered corporation in the State of Florida and has been created in July 2007•
Ecoloblue, Inc. is owned by Wayne Ferreira and Henri-James Tieleman (50% each).•
Sales grew from $605,000 in 2008 to $2,792.000 in 2009•
The transaction consists in the sale of 40% of Ecoloblue’s shares in exchange for $10 million•
ATTRACTIVE MARKET
17% of the world’s population do not have regular access to clean drinking water.
Many countries that already have a water infrastructure find that they desperately need heavy investments to fix it. As the demand for water increases with the growing population and economic activity, further pressure is put on these old infrastructures to provide residents with a
reliable and safe supply of water. Agriculture, already consuming 70% of global water resources, will need even more in order to feed the growing population. The sharp increase in demand combined with the rising scarcity of supply sets the stage for incredible investment opportunities
in the water industry all around the world.
As so many experts concur, water is the new gold, the blue gold.
ASSETS
Ecoloblue has invested in multiple patents and trademarks that protect its business and its image • around the world.
As a small business, Ecoloblue has built a unique presence in China with valuable knowledge and • connections with local businesses and governments.
Ecoloblue has been the first company to expertly tap this new market and offer innovative products • while building a global brand awareness.
MARKET LEADERSHIP and GROWTH POTENTIAL
Ecoloblue is already a leader in its market and the investment will increase its strength.•
Competitors are filtration companies, bottled-water operators and desalinization plants.•
However, none of these competitors provide an unlimited supply of safe and reliable water at a low price: filtration companies simply improve the quality of water coming from existing sources; bottled water operators do the same while being a part of the pollution problems(plastic, oil, transportation); and desalinization plants require very heavy investments, high prices and are not suitable in many parts of the world.
Ecoloblue is the perfect answer to increased demands by citizens around the world to reduce • pollution (no need to transport bottled waters, no need to manufacture plastic containers, ...).
Ecoloblue is the perfect answer to the growing call for green and sustained unlimited sources of • safe water in the United States and around the world.