HAL HALLADAY
BREA, CA (USA)
Role(s):
C-Level Executive (CEO, CFO, etc.)
Tixzen
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Startup
Location:
Los Angeles
Industry:
Entertainment
Year Founded:
2010
Number Employees:
1-10 people
Business Stage:
Creation/Idea
Entity Type:
Limited Liability Company
Description:
Tixzen is a social buying platform and website that promotes live entertainment events. The Company offers an innovative promotional model based on demand-driven commerce that enables all constituents engaged in live entertainment to find increased value. Tixzen provides i) increased ticket and ancillary revenue to event promoters and venues, ii) promotional tickets to fans at prices below retail and without fees, iii) artists and managers a fuller house of engaged fans plus access to new fans as they use Tixzen tools and demographic and psychographic live event data. Tixzen removes many of the costs, losses and inefficiencies of promoting and distributing live event tickets.
Tixzen will offer a limited number of tickets and merchandise and curated packages for a localized live event in the major geographic markets it serves. If a set number of people sign up for the offer, then the offer becomes a sale and the tickets, merchandise and recordings are delivered to those who signed up. However, if the predetermined minimum is not met, no one gets the deal that day. Members can search for live events worldwide by time, location, performer, genre and descriptive keyword and establish member profiles that will personalize the offers they receive. Tixzen makes money by taking a cut of the deal from the promoter.
Tixzen offers an engaging website and mobile and Facebook apps that enable members to create tour logs of the live entertainment they have attended, find and interact with like-minded fans and contribute media, reviews and commentary about live entertainment shows. The Company currently boasts a membership of more than 200,000 active concert goers registered on its predecessor website.